Google – We’re Not Just Web Searches. That’s the message that Google wants to get out to the Enterprise.
What else are they doing?
We all know that Google has been synonymous with individual Search, to the point that to Google has become a common verb. More recently, however, Google has both been expending considerable resources to expand their range of offerings to enterprises, and by opening up their applications and data bases for use by others. In providing Open APIs, toolkits, and other tools that allow clever corporate developers to more rapidly develop unique and valuable proprietary applications that leverage these massive data bases and service offerings, enterprises can combine them with their own proprietary knowledge bases, thereby substantially reducing both time to market and the expense of maintaining in-house databases of public information.
Some of their offerings we will discuss in detail in upcoming posts, but you can learn more about them right now, including:
- Google Analytics
- APIs and Developer Tools
- Over 1 million lines of available Google Code
- Google Search Appliance (hosted internally by enterprises), now up to Release 5.0, and available in a “mini and full-sized version. (See here for a detailed feature comparison between models).
- Geospatial Solutions (Google Earth Enterprise)
- 3D Software Modeling Solutions (Sketchup-Pro)
- Security and Compliance Services (Postini)
- Third-party Solutions Built on Google Technology
- Google Patent Search
- Custom Search
- Enterprise YouTube (not announced – read leaks and speculation)
It’s likely that Google Apps, (including Google Talk), and Android (Google’s Cell phone technology) and YouTube will be enhanced considerably over the next year, especially with the Enterprise in mind. Already, Google Apps has been integrated with Salesforce.com.
In the aggregate, Google has made good on its claim, “Google -we not just Search,” but the GoogleGazer believes that what we see now is merely the tip of the iceberg of what’s in the works, and most likely, the best is yet to come, as Google is aiming, like Microsoft before it, to go after the enterprise, because, as Willie Sutton said, “that’s where the money is.”
Filed under: Google, Search, Salesforce.com | Tagged: Google, Google Apps, Android, Search, David Sarna, Google Maps, Open APIs, Open Source, Google Enterprise, Google Analytics, Google Search Appliance, Google Geospatial Solutions, Sketchup-Pro, Postini, Patent Search, YouTube Enterprise, Salesforce.com, Willie Sutton | 2 Comments »