Google is on an acqusition roll. After buying DoubleClick in 2007, Google has recently acquired AdMob which targets mobile advertising. It boughtTeracent, a San Mateo, California startup.
Teracent’s technology can pick and choose from literally thousands of creative elements of a display ad in real-time — tweaking images, products, messages or colors. These elements can be optimized depending on factors like geographic location, language, the content of the website, the time of day or the past performance of different ads.
This technology can help advertisers get better results from their display ad campaigns. In turn, this enables publishers to make more money from their ad space and delivers web users better ads and more ad-funded web content.
Now, Google has annonced that it acquired AppJet makers of Etherpad. The EtherPad team, that includes three former Googlers, will join the Google Wave team.
“Other real-time editors like Google Docs work by broadcasting an updated copy of the document to everyone every 15 seconds. This creates a noticeable lag that gets in the way of collaboration. You start editing something, only to find 10 seconds later that someone else deleted it. Etherpad updates every copy of the document every half second. This 30x increase in speed changes the experience completely. Your edits hardly ever clash with other users’. So you work confidently instead of tentatively.” (from EtherPad’s site)
Seems like Google will continue to fund its organization of the world’s information through ever more targeted, and lucrative advertising and enticiement of users not just to search but also to collaborate online.
To the GoogleGazer, it’s yet another indication of Google’s efforts to move us all to the Cloud (and eventually) to use Google Chrome OS.
Filed under: Cloud Computing, Google Chrome OS Tagged: | AdMob, Applet, DoubleClick, Google, Teracent
