Google Eyes Trulia, Yelp, and More

Kara Swisher wrote in “Boom Town,” her column in D | All Things Digital., that Google has been eyeing Trulia, a real estate search site, and competitor to Zillow.

Trulia Real Estate Search


 (Hat tip tp to Barbara Occhiogrosso, a talented designer [info@bluevioletdesign.com] for drawing this to my attention).

Trulia’s valuation is said to be between $150 million and $200 million. Google has completed six transactions recently, spending a total of $1 billion, and Reuters has reported that Google CEO Eric Schmidt sees one small acquisition a month.. Meanwhile, talks for Google to acquire Yelp for  $550 million plus earnouts seem to have broken down. Everyone assumes there was another bidder (Apple? Microsoft?), but it seems that Google is not interested in a bidding war, and so far, nothing more has been said publicly.

Katherine Boehret, Walt Mossberg’s sidekick at the Wall Street Journal favorably reviewed Trulia lasr February.

Peter Kafka predicts that Google has its eye on Invite MediaMediaMathDataXux+1Turn andAppNexus. He notes that “Michael Rubenstein, who was running Google’s AdX service until its launch, left the company to join AppNexus earlier this fall.)

 

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